Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Fabio Musso , Elena Druica

Abstract

n/a
Book typeMonograph
Editor Fabio Musso
Fabio Musso,,
-
, Elena Druica
Elena Druica,,
-
Publisher name (outside publisher list) IGI Global
Publishing place (Publisher address)Hershey
ISBN9781799814122
Other ISBN9781799814139
Issue year2020
Pages571
Publication size in sheets28.55
DOIDOI:10.4018/978-1-7998-1412-2
URL https://www.igi-global.com/gateway/book/232756
Languageen angielski
Score (nominal)5
Score sourcepublisherList
ScoreMinisterial score = 5.0, 24-04-2020, MonograhOrBookMainLanguagesEditor
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