Wartość luksusu : perspektywa konsumentów i przedsiębiorstw

Beata Stępień

Abstract

n/a
Book typeMonograph
Author Beata Stępień (WGM / KZM)
Beata Stępień,,
- Department of International Management
PublisherPolskie Wydawnictwo Ekonomiczne, MNiSW [80]
Publishing place (Publisher address)Warszawa
ISBN9788320823479
Issue year2019
Pages348
Publication size in sheets17.4
Keywords in Polishluksus, dobra luksusowe, wartość luksusu, potrzeganie wartości, tworzenie wartości, międzynarodowe segmenty konsumentów luksusu
Keywords in Englishluxury, luxury goods, luxury value, value perception, value creation, intenrational luxury consumers' segments
URL http://katalog.nukat.edu.pl/lib/item?itheme=nukat&id=chamo:4599415
Languagepl polski
Score (nominal)100
Score correctionScore increased (at least one author declares Humanities, Social sciences or Theological science)
Score sourcepublisherList
ScoreMinisterial score = 100.0, 30-04-2020, MonograhOrBookNotMainLanguagesAuthor
Citation count*3 (2020-09-20)
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