Managing Data in Digital Marketing

Andrzej Szymkowiak

Abstract

n/a
Book typeMonograph
Author Andrzej Szymkowiak (WZ / KHiM)
Andrzej Szymkowiak,,
- Department of Trade and Marketing
PublisherBogucki Wydawnictwo Naukowe, MNiSW [80]
Publishing place (Publisher address)Poznań
ISBN978-83-7986-278-8
Issue year2019
Pages106
Publication size in sheets5.3
Keywords in Polishmarketing cyfrowy, przetwarzanie danych, zachowania konsumentów w Internecie, prywatność danych
Keywords in Englishdigital marketing, data processing, consumer online behaviour, data privacy
DOIDOI:10.12657/9788379862788
URL https://bogucki.home.pl/repozytorium/9788379862788.pdf
Languageen angielski
Score (nominal)100
Score correctionScore increased (at least one author declares Humanities, Social sciences or Theological science)
Score sourcepublisherList
ScoreMinisterial score = 100.0, 27-04-2020, MonograhOrBookMainLanguagesAuthor
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