Marketing : koncepcje, strategie, trendy

Henryk Mruk , Bogna Pilarczyk , Maria Sławińska

Abstract

n/a
Book typeHandbook
Author Henryk Mruk (WGM / KZM)
Henryk Mruk,,
- Department of International Management
, Bogna Pilarczyk (WZ / KSM)
Bogna Pilarczyk,,
- Department of Marketing Strategies
, Maria Sławińska (WZ / KHiM)
Maria Sławińska,,
- Department of Trade and Marketing
Publisher name (outside publisher list) Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Publishing place (Publisher address)Poznań
Edition2 zm.
ISBN9788374178310
Issue year2015
Pages360
Publication size in sheets18
Keywords in Polishmarketing
Languagepl polski
Score (nominal)25
ScoreMinisterial score = 25.0, 07-03-2019, BookNotMainLanguagesAuthor
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