Kapitał marki miasta zorientowany na konsumenta : źródła i pomiar

Magdalena Florek

Abstract

n/a
Book typeMonograph
Author Magdalena Florek (WZ / KHiM)
Magdalena Florek,,
- Department of Trade and Marketing
Publisher name (outside publisher list) Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Publishing place (Publisher address)Poznań
ISBN9788374178129
Issue year2014
Pages247
Publication size in sheets12.35
Keywords in Polishkapitał marki, marka miasta, wartość marki, marka terytorialna, analiza czynnikowa
Languagepl polski
Score (nominal)25
ScoreMinisterial score = 25.0, 06-12-2019, MonograhOrBookNotMainLanguagesAuthor
Citation count*41 (2020-09-25)
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