Proceedings of 13th International Marketing Trends Conference 2014
Jean-Claude Andreani , Umberto Collesei
|Publisher name (outside publisher list)||ESCP-AEP European School of Management|
|Publishing place (Publisher address)||Wenecja|
|Conference||13th International Conference Marketing Trends, 24-01-2014 - 25-01-2014, Venice, Włochy|
|Keywords in English||Marketing Strategy, Consumer Behavior, Brand Management, Communication, Corporate Social Responsibility, Retail and Distribution, Territorial Marketing, Culture, Tourism, Internet and International Marketing.|
|Score||= 5.0, 21-09-2019, MonograhOrBookMainLanguagesEditor|
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