Proceedings of 13th International Marketing Trends Conference 2014

Jean-Claude Andreani , Umberto Collesei

Abstract

n/a
Book typeMonograph
Editor Jean-Claude Andreani
Jean-Claude Andreani,,
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, Umberto Collesei
Umberto Collesei,,
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Publisher name (outside publisher list) ESCP-AEP European School of Management
Publishing place (Publisher address)Wenecja
ISBN978-2-9532811-7-0
Issue year2014
Conference13th International Conference Marketing Trends, 24-01-2014 - 25-01-2014, Venice, Włochy
Keywords in English Marketing Strategy, Consumer Behavior, Brand Management, Communication, Corporate Social Responsibility, Retail and Distribution, Territorial Marketing, Culture, Tourism, Internet and International Marketing.
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 21-09-2019, MonograhOrBookMainLanguagesEditor
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