Zarządzanie w handlu. Perspektywa relacji z interesariuszami

Paweł Dobski , Jan Mikołajczyk


Book typeMonograph
Author Paweł Dobski (WZ / KHiM)
Paweł Dobski,,
- Department of Trade and Marketing
, Jan Mikołajczyk (WZ / KHiM)
Jan Mikołajczyk,,
- Department of Trade and Marketing
PublisherPoznań University of Economics and Business Press (Wydawnictwo UEP), MNiSW [80] [Uniwersytet Ekonomiczny w Poznaniu]
Publishing place (Publisher address)Poznań
Issue year2020
Publication size in sheets7.5
Keywords in Polishhandel, zarządzanie, zarządzanie relacjami , zarządzanie wartością, zarządzanie przez jakość, zarządzanie sprzedażą, znormalizowane systemy zarządzania
Keywords in Englishtrade, management,relationship management, value management,quality management, sales management,standardized management systems
Languagepl polski
Score (nominal)100
Score correctionScore increased (at least one author declares Humanities, Social sciences or Theological science)
Score sourcepublisherList
ScoreMinisterial score = 100.0, 22-04-2020, MonograhOrBookNotMainLanguagesAuthor
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