Konsumenci seniorzy wobec innowacji produktowych

Tomasz Olejniczak

Abstract

n/a
Book typeMonograph
Author Tomasz Olejniczak (WT / KMP)
Tomasz Olejniczak,,
- Department of Product Marketing
PublisherPoznań University of Economics and Business Press (Wydawnictwo UEP), MNiSW [80] [Uniwersytet Ekonomiczny w Poznaniu]
Publishing place (Publisher address)Poznań
ISBN978-83-66199-14-9
Issue year2019
Pages266
Publication size in sheets13.3
Keywords in Polishstarzenie się, konsumenci seniorzy, zachowania konsumentów, innowacje produktowe
Keywords in Englishageing, senior consumers, consumer behavior, innovation product
URL http://katalog.nukat.edu.pl/lib/item?itheme=nukat&id=chamo:4621621
Languagepl polski
Score (nominal)100
Score correctionScore increased (at least one author declares Humanities, Social sciences or Theological science)
Score sourcepublisherList
ScoreMinisterial score = 100.0, 27-04-2020, MonograhOrBookNotMainLanguagesAuthor
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