Marketing strategiczny na rynku farmaceutycznym

Henryk Mruk , Bogna Pilarczyk , Małgorzata Michalik

Abstract

n/a
Book typeMonograph
Author Henryk Mruk (WGM / KZM)
Henryk Mruk,,
- Department of International Management
, Bogna Pilarczyk (WZ / KSM)
Bogna Pilarczyk,,
- Department of Marketing Strategies
, Małgorzata Michalik (WZ / KSM)
Małgorzata Michalik,,
- Department of Marketing Strategies
Publisher name (outside publisher list) ABC a Wolters Kluwer business
Publishing place (Publisher address)Warszawa
Edition4 zm.
ISBN9788326434471
Issue year2014
Pages284
Publication size in sheets14.2
Keywords in Polishmarketing strategiczny, rynek farmaceutyczny
Languagepl polski
Score (nominal)25
ScoreMinisterial score = 25.0, 27-05-2019, BookNotMainLanguagesAuthor
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