The role of social media in marketing communication on the base of fast fashion brands

Magda Stachowiak

Abstract

n/a
Publication typeOriginal work published as abstract
Author Magda Stachowiak (WT / KMP)
Magda Stachowiak,,
- Department of Product Marketing
Pages54-54
Publication size in sheets0.3
Book Gwiazdowska Daniela, Samotyja Urszula, Juś Krzysztof (eds.): Current Trends in Commodity Science. Book of Abstracts. 14th International Commodity Science Conference 2017 (14th IComSC'17), 2017, Uniwersytet Ekonomiczny w Poznaniu, ISBN 978-83-943304-7-7, 160 p.
Keywords in English marketing communication, social media, fashion industry
Languageen angielski
Not used for evaluationyes
Score (nominal)0
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