The Importance of Market Orientation in Creating a Competitive Advantage of Micro, Small, and Medium-Sized Companies in the Internationalization Process

Marcin Soniewicki

Abstract

n/a
Author Marcin Soniewicki (WGM / KMM)
Marcin Soniewicki,,
- Department of International Marketing
Pages1-21
Publication size in sheets1
Book Vemić Milan B. (eds.): Optimal Management Strategies in Small and Medium Enterprises, Advances in Logistics, Operations, and Management Science, 2017, IGI Global, ISBN 9781522519492, [9781522519508], 437 p., DOI:10.4018/978-1-5225-1949-2
Keywords in Englishmarket orientation, customer orientation, competitor orientation, interfunctional coordination, MKTOR, internationalization, competitiveness Index, small and medium enterprises
DOIDOI:10.4018/978-1-5225-1949-2.ch001
Languageen angielski
Score (nominal)5
Score sourcepublisherList
ScoreMinisterial score = 5.0, 15-04-2020, MonographChapterAuthor
Citation count*1 (2020-09-20)
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