Trust and formal contracts: Complements or substitutes? A study of tourism collaboration in Poland

Katarzyna Czernek , Wojciech Czakon , Paweł Marszałek


The aim of the paper is to explore whether trust and formal contracts should be treated only as substitutes, or – a less popular approach in the literature – as complementary bases for dyadic and network cooperation in the tourism sector. Sixteen in-depth interviews were conducted with tourist entrepreneurs running their businesses in different parts of Poland. Nine different circumstances were identified in which cooperation was based either on trust or formal contracts, or on both. The results suggest that these two bases of cooperation do not have to be treated as substitutes, as each of them has different functions and different origins. Moreover, written agreements are not a result of a lack of trust in a partner, but they do sometimes stem from other factors (e.g. accounting requirements in a company).
Author Katarzyna Czernek - Uniwersytet Ekonomiczny w Katowicach
Katarzyna Czernek,,
, Wojciech Czakon - Uniwersytet Jagielloński w Krakowie (UJ)
Wojciech Czakon,,
, Paweł Marszałek (WE / KB)
Paweł Marszałek,,
- Department of Banking
Journal seriesJournal of Destination Marketing & Management, ISSN 2212-571X, (A 20 pkt)
Issue year2017
Publication size in sheets0.5
Keywords in Englishtrust, tourism collaboration, formal contracts, substitutes, complements, qualitative research
ASJC Classification1403 Business and International Management; 1406 Marketing; 1408 Strategy and Management
Languageen angielski
Score (nominal)20
Score sourcejournalList
ScoreMinisterial score = 20.0, 07-04-2020, ArticleFromJournal
Publication indicators WoS Citations = 3; Scopus SNIP (Source Normalised Impact per Paper): 2017 = 1.587; WoS Impact Factor: 2017 = 3.667 (2) - 2017=3.933 (5)
Citation count*16 (2020-10-12)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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