The Effect of Communicating CSR and Fair Trade on the Attitudes and Behavior of Employees of Trading Enterprises

Anna Rogala , Tomasz Wanat , Renata Nestorowicz , Magdalena Stefańska

Abstract

n/a
Author Anna Rogala (WZ / KSM)
Anna Rogala,,
- Department of Marketing Strategies
, Tomasz Wanat (WZ / KSM)
Tomasz Wanat,,
- Department of Marketing Strategies
, Renata Nestorowicz (WZ / KSM)
Renata Nestorowicz,,
- Department of Marketing Strategies
, Magdalena Stefańska (WZ / KSM)
Magdalena Stefańska,,
- Department of Marketing Strategies
Pages149-173
Publication size in sheets1.2
Book Stefańska Magdalena, Nestorowicz Renata (eds.): Fair trade in CSR strategy of global retailers, 2015, Palgrave Macmillan, ISBN 978-1-137-39568-9, 204 p.
Keywords in EnglishCSR, Fair Trade, employees, communication
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 29-01-2020, MonographChapterAuthor
Publication indicators WoS Citations = 0
Citation count*1 (2020-08-12)
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