Managing the new product design and launch process

Dobrosława Mruk-Tomczak , Bogdan Sojkin

Abstract

n/a
Author Dobrosława Mruk-Tomczak (WT / KMP)
Dobrosława Mruk-Tomczak,,
- Department of Product Marketing
, Bogdan Sojkin (WT / KMP)
Bogdan Sojkin,,
- Department of Product Marketing
Pages185-219
Publication size in sheets1.7
Book Matuszak-Flejszman Alina (eds.): Process Management in Companies, Process and Product Management, 2018, Uniwersytet Ekonomiczny w Poznaniu, ISBN 978-83-948206-4-0, 278 p.
Keywords in Polishnowy produkt, generowanie pomysłów, ewaluacja, wartość dla klienta, testowanie, komercjalizacja
Keywords in Englishnew product design, selecting, evaluating, testing ideas, value for customers,commercialization
Languageen angielski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 24-04-2020, MonographChapterAuthor
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