The Hofstede's Dimension of Power Distance and The Effectiveness of Relationship Marketing

Piotr Skoczylas

Abstract

n/a
Author Piotr Skoczylas (UEP)
Piotr Skoczylas,,
- Poznań University of Economics and Business
Pages229-239
Publication size in sheets0.5
Book Łuczak Jacek, Światowiec-Szczepańska Justyna (eds.): Quality : Central and Eastern Europe focus , 2015, Poznań University of Economics , ISBN 978-83-925266-2-9, 344 p.
Keywords in Englishrelationship marketing, culture, power distance, Hofstede
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 06-12-2019, MonographChapterAuthor
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