The Influence of Macroeconomic Factors on the Financial Expenditures and Development of the Marketing Research
AbstractThis article diagnoses the selected macroeconomic factors, such as: rate of unemployment, inflation, GDP, spending power of the households, and characterizes their indirect impact on the enterprises' market research expenditures and research industry turnovers. The problems of financial expenditures, i.e., their allocation on the marketing researches (depending on the supply and demand market situational perspective in a given market) are also discussed. Moreover, as indicated in the article, enterprises are forced not only to cut their financial sources on the marketing research projects in unfavorable economic situation, but they choose different methods of the research.
|Journal series||Journal of Economics and Management, ISSN 1732-1948, (B 12 pkt)|
|Publication size in sheets||0.5|
|Keywords in Polish||Badania marketingowe, Uwarunkowania makroekonomiczne, Reklama|
|Keywords in English||Marketing research, Macroeconomic conditions, Advertising|
|Score|| = 12.0, 08-01-2020, ArticleFromJournal|
= 12.0, 08-01-2020, ArticleFromJournal
|Citation count*||1 (2020-10-16)|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.