The Influence of Macroeconomic Factors on the Financial Expenditures and Development of the Marketing Research

Piotr Tarka


This article diagnoses the selected macroeconomic factors, such as: rate of unemployment, inflation, GDP, spending power of the households, and characterizes their indirect impact on the enterprises' market research expenditures and research industry turnovers. The problems of financial expenditures, i.e., their allocation on the marketing researches (depending on the supply and demand market situational perspective in a given market) are also discussed. Moreover, as indicated in the article, enterprises are forced not only to cut their financial sources on the marketing research projects in unfavorable economic situation, but they choose different methods of the research.
Author Piotr Tarka (WZ / KBRiU)
Piotr Tarka,,
- Department of Research Markets and Services
Journal seriesJournal of Economics and Management, ISSN 1732-1948, (B 12 pkt)
Issue year2015
Publication size in sheets0.5
Keywords in PolishBadania marketingowe, Uwarunkowania makroekonomiczne, Reklama
Keywords in EnglishMarketing research, Macroeconomic conditions, Advertising
Languageen angielski
Score (nominal)12
Score sourcejournalList
ScoreMinisterial score = 12.0, 08-01-2020, ArticleFromJournal
Ministerial score (2013-2016) = 12.0, 08-01-2020, ArticleFromJournal
Citation count*1 (2020-10-16)
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