Does the device matter? Differences between the behaviour of e-shoppers using smartphones, tablets and desktops
Andrzej Szymkowiak , Bartłomiej Pierański
AbstractThe aim of this paper is to show changes in the ways various technologies are used in the process of purchasing products online. The pa-per presents a comparative analysis of the buying behaviour of consumers depending on the devices they use; namely desktop computers, tablets and smartphones. The findings of the study point to significant differences in behaviour, and consequently to the need for conducting separate analyses for tablet and smartphone users as opposed to the users of desktop computers.
|Journal series||Advances in Smart Systems Research, ISSN 2050-8662 , (0 pkt)|
|Publication size in sheets||0.55|
|Conference||9th International KES Conference. Intelligent Decision Technologies, 21-06-2017 - 23-06-2017, Algarve, Portugalia|
|Keywords in English||e-commerce, customer behaviour|
|Score||= 20.0, 18-03-2020, ArticleFromConference|
|Tytuł numeru||Workshop Papers from KES Smart Digital Futures 2017|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.