Does the device matter? Differences between the behaviour of e-shoppers using smartphones, tablets and desktops

Andrzej Szymkowiak , Bartłomiej Pierański

Abstract

The aim of this paper is to show changes in the ways various technologies are used in the process of purchasing products online. The pa-per presents a comparative analysis of the buying behaviour of consumers depending on the devices they use; namely desktop computers, tablets and smartphones. The findings of the study point to significant differences in behaviour, and consequently to the need for conducting separate analyses for tablet and smartphone users as opposed to the users of desktop computers.
Author Andrzej Szymkowiak (WZ / KHiM)
Andrzej Szymkowiak,,
- Department of Trade and Marketing
, Bartłomiej Pierański (WZ / KHiM)
Bartłomiej Pierański,,
- Department of Trade and Marketing
Journal seriesAdvances in Smart Systems Research, ISSN 2050-8662 , (0 pkt)
Issue year2017
Vol6
No1
Pages1-12
Publication size in sheets0.55
Conference9th International KES Conference. Intelligent Decision Technologies, 21-06-2017 - 23-06-2017, Algarve, Portugalia
Keywords in Englishe-commerce, customer behaviour
URL http://nimbusvault.net/publications/koala/assr/568.html
Languageen angielski
Score (nominal)20
Score sourceconferenceList
ScoreMinisterial score = 20.0, 18-03-2020, ArticleFromConference
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Tytuł numeruWorkshop Papers from KES Smart Digital Futures 2017
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