Wybrane przykłady badań z zakresu neuroekonomii i neuromarketingu

Henryk Szymusiak

Abstract

n/a
Author Henryk Szymusiak (WT / KTiAI)
Henryk Szymusiak,,
- Department of Technology and Instrumental Analysis
Pages150-169
Publication size in sheets0.95
Book Dąbrowska Anna, Wódkowski Arkadiusz (eds.): Badania marketingowe. Praktyka nauce - nauka praktyce, Monografie IBRKK, 2015, Instytut Badań Rynku, Konsumpcji i Koniunktur, ISBN 978-83-61284-52-9, 186 p.
Keywords in Polishneuroekonomia, neuromarketing, badania rynkowe
Keywords in Englishneuroeconomy, neuromarketing, market research
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 17-12-2019, MonographChapterAuthor
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