Integrated marketing communication on the market of aesthetic medicine services on the example of the Aesthetic Medicine Clinic dr Sebastian Kuczyński

Anna Gogołek , Magda Stachowiak-Krzyżan

Abstract

n/a
Author Anna Gogołek (WT / KMP)
Anna Gogołek,,
- Department of Product Marketing
, Magda Stachowiak-Krzyżan (WT / KMP)
Magda Stachowiak-Krzyżan,,
- Department of Product Marketing
Other language title versionsZintegrowana komunikacja marketingowa na rynku usług medycyny estetycznej na przykładzie Kiliniki Medycyny Estetycznej dr Sebastian Kuczyński
Pages90-99
Publication size in sheets0.5
Book Matuszak-Flejszman Alina, Joachimiak-Lechman Katarzyna (eds.): Current Trends in Quality Science, Product Management - Quality, Safety and Environmental Focus, 2019, Instytut Technologii Eksploatacji - Państwowy Instytut Badawczy, ISBN 978-83-7789-588-7, 197 p.
Keywords in Polishzintegrowana komunikacja marketingowa, medycyna estetyczna, usługi medyczne
Keywords in Englishintegrated marketing communication, IMC, aesthetic medicine, medical services
Languageen angielski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 23-04-2020, MonographChapterAuthor
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