Waste of internationalisation potential : why some firms that could easily do it do not expand abroad?
Jarosiński Mirosław , Rafał Śliwiński
AbstractAccording to Ansoff ’s model of growth every firm is established on a local market and over time broadens its activity, either developing a broad portfolio of products, or gradually covering the whole territory of a country with its sales. If all the opportunities of diversification strategy and market development strategy are exploited, the next natural step in a firm’s development is internationalisation. The basic requirement for successful internationalisation is attainment of the internationalisation potential. However, not all the firms successfully reaching the appropriate potential enter foreign markets. Some of the firms deliberately stick to the domestic market. The purpose of the article is to ponder over the possible reasons of such behaviour and to propose in-depth research on that.
|Journal series||Journal of Management and Financial Sciences, ISSN 1899-8968, (B 13 pkt)|
|Publication size in sheets||0.65|
|Keywords in English||internationalisation process, gradual internationalisation, internationalisation barriers|
|Score|| = 13.0, 10-11-2019, ArticleFromJournal|
= 13.0, 10-11-2019, ArticleFromJournal
|Citation count*||1 (2020-07-08)|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.