The perceived vs. chronological age – the role of the age perceived by senior consumers in the assessment of the quality of packaging
|Publication size in sheets||0.5|
|Book||Andreani Jean-Claude, Collesei Umberto (eds.): Proceedings of 13th International Marketing Trends Conference 2014, 2014, ESCP-AEP European School of Management, ISBN 978-2-9532811-7-0|
|Keywords in English||packaging, seniors, buying behavior|
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