The perceived vs. chronological age – the role of the age perceived by senior consumers in the assessment of the quality of packaging

Ewa Jerzyk

Abstract

n/a
Author Ewa Jerzyk (WZ / KSM)
Ewa Jerzyk,,
- Department of Marketing Strategies
Pages1-10
Publication size in sheets0.5
Book Andreani Jean-Claude, Collesei Umberto (eds.): Proceedings of 13th International Marketing Trends Conference 2014, 2014, ESCP-AEP European School of Management, ISBN 978-2-9532811-7-0
Keywords in English packaging, seniors, buying behavior
Languageen angielski
Score (nominal)0
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