Logistics Value and Perceived Customer Loyalty in E-commerce: Hierarchical Linear Modeling Analysis

Arkadiusz Kawa , Justyna Światowiec-Szczepańska

Abstract

Value is a fairly capacious concept and there are no clearly defined boundaries. This is due to the unlimited number of all needs, expectations and limitations of potential customers. In e-commerce, however, the most important elements of value that relate to logistics can be distinguished. The aims of this paper are to identify the components of logistics value for customers, and to present their influence on loyalty in e-commerce. Moreover, we investigated the mediation effect between those two variables using the positions of the value chain members. The hierarchical linear modeling (HLM) method was applied to analyze the data structure and find the dependencies between the variables from different levels.
Author Arkadiusz Kawa
Arkadiusz Kawa,,
-
, Justyna Światowiec-Szczepańska (WZ / KZS)
Justyna Światowiec-Szczepańska,,
- Department of Strategic Management
Pages417-427
Publication size in sheets0.5
Book Nguyen Ngoc Thanh, Jearanaitanakij Kietikul, Selamat Ali, Trawiński Bogdan, Chittayasothorn Suphamit (eds.): Intelligent Information and Database Systems : 12th Asian Conference, ACIIDS 2020, Phuket, Thailand, March, 23-26, 2020 : Proceedings, Part II, Lecture Notes in Artificial Intelligence, vol. 12034, 2020, Springer, ISBN 978-3-030-42057-4, [978-3-030-42058-1], 606 p., DOI:10.1007/978-3-030-42058-1
Keywords in Polishe-commerce, wartość logistyczna, lojalność, HLM
Keywords in Englishe-commerce, logistics value, loyalty, HLM
DOIDOI:10.1007/978-3-030-42058-1_35
URL https://link.springer.com/chapter/10.1007/978-3-030-42058-1_35
Languageen angielski
Score (nominal)20
Score sourceconferenceList
ScoreMinisterial score = 20.0, 24-04-2020, ChapterFromConference
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