Influence of materialism on compulsive buying behavior: General similarities and differences related to studies on young adult consumers in Poland and US

Piotr Tarka


Although materialism has a robust relationship with compulsive buying in the US and Western Europe, consumer theories suggest that materialism might also significantly predict compulsive buying in developing economies of Eastern Europe. The present study diagnoses this relationship from perspective of the Polish socio-economic-cultural settings and compares it with the US research findings from perspective of general similarities and differences. Data was collected on representative sample of 504 Polish young adult consumers, while the sources of US studies were previous findings of Roberts (2000), Xu (2008), and Mueller et al. (2011). Detailed analyses and comparisons revealed that Polish consumerism trends exceed those in western cultures (US), consequently young consumers in Poland expose much stronger relationship between materialism and compulsive buying than their peers in US. Moreover, the examined relationship, from the perspective of two theoretically (d’Astous, 1990) contrasting consumer groups, indicated a higher level of strength among the compulsive buyers and a lower level of strength, but still present, in the group of Polish noncompulsive consumers.
Author Piotr Tarka (WZ / KBRiU)
Piotr Tarka,,
- Department of Research Markets and Services
Journal seriesJournal of International Consumer Marketing, ISSN 0896-1530, e-ISSN 1528-7068, (N/A 40 pkt)
Issue year2020
Publication size in sheets1.2
Keywords in Polishmaterializm, kompulsywne kupowanie, badania międzykulturowe, nabywcy kompulsywni i niekompulsywni, otoczenie społeczno-gospodarcze i kulturalne Polski i USA, młodzi konsumenci
Keywords in Englishmaterialism, compulsive buying, cross-cultural comparison, compulsive vs. noncompulsive buyers, Polish and US socio-economic-cultural settings, young adult consumers
ASJC Classification1404 Management Information Systems; 1406 Marketing
Languageen angielski
Score (nominal)40
Score sourcejournalList
ScoreMinisterial score = 40.0, 30-06-2020, ArticleFromJournal
Publication indicators WoS Citations = 0; Scopus SNIP (Source Normalised Impact per Paper): 2018 = 0.598
Citation count*1 (2020-09-21)
Additional fields
UwagiFirst online: 28 Nov 2019
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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