Influence of the global crisis on customer purchase behavior versus changes in the retail commerce

Magdalena Stefańska , Katarzyna Bilińska-Reformat


Author Magdalena Stefańska (WZ / KSM)
Magdalena Stefańska,,
- Department of Marketing Strategies
, Katarzyna Bilińska-Reformat - Uniwersytet Ekonomiczny w Katowicach
Katarzyna Bilińska-Reformat,,
Publication size in sheets0.65
Book Smyczek Sławomir, Matysiewicz Justyna (eds.): Global business : towards new paradigm in time crisis, Prace Naukowe - Uniwersytet Ekonomiczny w Katowicach, 2014, Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach, ISBN 978-83-7875-226-4, 364 p.
Keywords in English consumer behavior, crises, retailers strategy
Languageen angielski
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