Consumers’ Ecological Attitudes and Visual Perception of Marking Used on the Food Packaging

Ewa Jerzyk , Renata Nestorowicz , Anna Rogala , Bogna Pilarczyk , Aneta Disterheft

Abstract

n/a
Author Ewa Jerzyk (WZ / KSM)
Ewa Jerzyk,,
- Department of Marketing Strategies
, Renata Nestorowicz (WZ / KSM)
Renata Nestorowicz,,
- Department of Marketing Strategies
, Anna Rogala (WZ / KSM)
Anna Rogala,,
- Department of Marketing Strategies
, Bogna Pilarczyk (WZ / KSM)
Bogna Pilarczyk,,
- Department of Marketing Strategies
, Aneta Disterheft (WZ / KSM)
Aneta Disterheft,,
- Department of Marketing Strategies
Pages227-237
Publication size in sheets0.5
Book Bilgin Mehmet Huseyin, Danis Hakan, Demir Ender, Aysan Ahmet Faruk (eds.): Eurasian Business Perspectives. Proceedings of the 23rd Eurasia Business and Economics Society Conference, Eurasian Studies in Business and Economics, vol. 13/2, 2020, Springer, ISBN 978-3-030-40160-3, 321 p., DOI:10.1007/978-3-030-40160-3
Keywords in Polishpostawy konsumentów, uwaga wzrokowa, opakowanie, produkty żywnościowe
Keywords in Englishconsumers' attitudes, visual attention, packaging, food products
Languageen angielski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 30-04-2020, ChapterFromConference
Citation count*1 (2020-07-13)
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