Neuromarketing as a marketing tool

Henryk Szymusiak

Abstract

n/a
Author Henryk Szymusiak (WT / KTiAI)
Henryk Szymusiak,,
- Department of Technology and Instrumental Analysis
Pages64-72
Publication size in sheets0.5
Book Lotko Małgorzata, Żuchowski Jerzy, Zieliński Ryszard (eds.): Zarządzanie jakością wybranych produktów i procesów, Interdyscyplinarność i Innowacyjność Towaroznawstwa, 2016, Instytut Technologii Eksploatacji - PIB, ISBN 978-83-7789-429-3, [978-83-7789-402-6], 202 p.
Keywords in English neuromarketing, neuroscience, quantitative research
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 30-12-2019, MonographChapterAuthor
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