Stary Browar - luksusowa rewitalizacja made in Poznań
AbstractLuxury revitalization can be classified as one of the possible results of the revitaliza- tion process. The aim of revitalization is to improve the conditions of architectural, economic and social area. You cannot asses in advance that the revitalization will be a luxury or not. Only in result of the process you can point the characteristic features of a luxury product and then ąualify is this example of revitalization is luxury or not. The chapter discusses the key concepts related to the process of revitalization and luxury products. In addition, as an example is shown the process of revitalization and regeneration effect Old Brewery in Poznan. The aim of the chapter is to define the concept of luxury revitalization.
|Other language title versions||Old Brewery (Stary Browar) - luxurious revitalization made in Poznań|
|Publication size in sheets||0.6|
|Book||Romanowski Robert, Palicki Sławomir (eds.): Marketing Terytorialny: Innowacje Społeczne, 2019, Uniwersytet Ekonomiczny w Poznaniu, ISBN 978-83-951573-0-1, 180 p., DOI:10.5281/zenodo.3621365|
|Keywords in Polish||rewitalizacja, Stary Browar, Poznań, wizerunek miasta, mieszkańcy|
|Keywords in English||revitalization, Stary Browar, Poznań, city image, inhabitants|
|Score||= 20.0, 24-08-2020, ChapterFromConference|
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