Stary Browar - luksusowa rewitalizacja made in Poznań

Magdalena Wieja


Luxury revitalization can be classified as one of the possible results of the revitaliza- tion process. The aim of revitalization is to improve the conditions of architectural, economic and social area. You cannot asses in advance that the revitalization will be a luxury or not. Only in result of the process you can point the characteristic features of a luxury product and then ąualify is this example of revitalization is luxury or not. The chapter discusses the key concepts related to the process of revitalization and luxury products. In addition, as an example is shown the process of revitalization and regeneration effect Old Brewery in Poznan. The aim of the chapter is to define the concept of luxury revitalization.
Author Magdalena Wieja (UEP)
Magdalena Wieja,,
- Poznań University of Economics and Business
Other language title versionsOld Brewery (Stary Browar) - luxurious revitalization made in Poznań
Publication size in sheets0.6
Book Romanowski Robert, Palicki Sławomir (eds.): Marketing Terytorialny: Innowacje Społeczne, 2019, Uniwersytet Ekonomiczny w Poznaniu, ISBN 978-83-951573-0-1, 180 p., DOI:10.5281/zenodo.3621365
Keywords in Polishrewitalizacja, Stary Browar, Poznań, wizerunek miasta, mieszkańcy
Keywords in Englishrevitalization, Stary Browar, Poznań, city image, inhabitants
Languagepl polski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 24-08-2020, ChapterFromConference
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