Strategic management in the face of contemporary economy challenges
AbstractIn this article, considerations concerning contemporary strategic management has been presented. Current market conditions are characterized by extraordinary level of dynamics and uncertainty. In order to achieve and sustain competitive advantage, managers are forced to explore and use sophisticated management models. Although strategic management has always been considered as highly effective management concept, there is a strong need to analyze the challenges it is presently facing. In the article, author describes selected phenomenons in economy and discusses the factors influencing on the shape of today's strategic management.
|Publication size in sheets||0.5|
|Book||MMK 2015 Mezinárodní Masarykova konference pro doktorandy a mladé vědecké pracovníky. 14.-18. Prosince 2015 : Hradec Králové, Česká republika, 2015, Magnanimitas, ISBN 9788087952122, 2743 p.|
|Keywords in English||strategic management, globalization, informatisation, challenges, contemporary economy, phenomenons, conditions, changes|
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