The measurability of brand perception based on selected marketing scales
Natalia Heckert
Abstract
n/aPublication type | |
Author | |
Pages | 175-178 |
Publication size in sheets | 0.5 |
Book | Filipiak Marian, Łuczak Jacek, Kluczyńska Katarzyna (eds.): Sesja Sprawozdawcza Doktorantów UEP 2015. Komunikaty, 2015, Wydział Towaroznawstwa Uniwersytetu Ekonomicznego, ISBN 978-83-938018-4-8, 223 p. |
Keywords in English | brand perception |
Language | en angielski |
Score (nominal) | 0 |
Citation count* |
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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