The measurability of brand perception based on selected marketing scales

Natalia Heckert

Abstract

n/a
Publication typeOriginal work published as abstract
Author Natalia Heckert (WZ / KSM)
Natalia Heckert,,
- Department of Marketing Strategies
Pages175-178
Publication size in sheets0.5
Book Filipiak Marian, Łuczak Jacek, Kluczyńska Katarzyna (eds.): Sesja Sprawozdawcza Doktorantów UEP 2015. Komunikaty, 2015, Wydział Towaroznawstwa Uniwersytetu Ekonomicznego, ISBN 978-83-938018-4-8, 223 p.
Keywords in Englishbrand perception
Languageen angielski
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