Profiling User’s Personality Using Colours: Connecting BFI-44 Personality Traits and Plutchik’s Wheel of Emotions

Katarzyna Kabzińska , Magdalena Wieloch , Dominik Filipiak , Agata Filipowska


Personalisation and profiling are of interest of every entity that deals with clients, users, etc. Profiling may concern interests, preferences, demographics, etc. This study is concerned with the issue of user’s colour preferences emerging from his personality. Connections between outcomes of the survey on the BFI-44 Personality Traits and 8 colours inspired by representations of Plutchik’s Wheel of Emotions were analysed based on responses of 144 respondents. The results were analysed by application of the Apriori algorithm for different personality traits and compared with outcomes of a previous analysis applying linear regression on this data.
Author Katarzyna Kabzińska
Katarzyna Kabzińska,,
, Magdalena Wieloch
Magdalena Wieloch,,
, Dominik Filipiak (WIiGE / KIE)
Dominik Filipiak,,
- Department of Information Systems
, Agata Filipowska (WIiGE / KIE)
Agata Filipowska,,
- Department of Information Systems
Publication size in sheets0.5
Book Wilimowska Zofia, Borzemski Leszek, Świątek Jerzy (eds.): Information Systems Architecture and Technology: Proceedings of 39th International Conference on Information Systems Architecture and Technology – ISAT 2018. Part III, Advances in Intelligent Systems and Computing, no. 854, 2019, Springer, ISBN 978-3-319-99992-0, 444 p., DOI:10.1007/978-3-319-99993-7
Keywords in EnglishUser profile, User characteristics, BFI-44, Colours
Languageen angielski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 24-04-2020, ChapterFromConference
Publication indicators WoS Citations = 0
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