Is it worth to invest in CSR? The relationship between CSR and store image in retailing

Tomasz Wanat , Magdalena Stefańska

Abstract

n/a
Author Tomasz Wanat (WZ / KSM)
Tomasz Wanat,,
- Department of Marketing Strategies
, Magdalena Stefańska (WZ / KSM)
Magdalena Stefańska,,
- Department of Marketing Strategies
Pages109-126
Publication size in sheets0.85
Book Reichel Janusz (eds.): CSR Trends. Beyond Business as Usual, 2014, CSR Impact, ISBN 978-83-932160-5-5, 220 p.
Keywords in English CSR, store image, LISREL, retailing
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 23-12-2019, MonographChapterAuthor
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