Uwarunkowania postrzeganego dystansu - perspektywa menedżerów polskich firm na rynku niemieckim

Mariola Ciszewska-Mlinarić , Piotr Trąpczyński

Abstract

The purpose of the present paper is to analyze the antecedents of psychic distance perceived by managers of Polish firms operating in the German market. The subject of our analyses are individual, firm-level and industry-level factors, which can to a different extent explain the distance towards the foreign market as perceived by decision makers.
Author Mariola Ciszewska-Mlinarić - Akademia Leona Koźmińskiego w Warszawie (ALK), MNiSW [80]
Mariola Ciszewska-Mlinarić,,
-
, Piotr Trąpczyński (WGM / KKM)
Piotr Trąpczyński,,
- Department of International Competitiveness
Other language title versionsPsychic Distance Antecedents - the Perspective of Polish Managers in the German Market
Journal seriesPrzedsiębiorczość i Zarządzanie, ISSN 1733-2486, e-ISSN 2543-8190, (B 14 pkt)
Issue year2018
VolXIX
No2, cz. 1
Pages183-194
Publication size in sheets0.55
Keywords in PolishPrzedsiębiorstwo na rynku międzynarodowym, Rynki zagraniczne, Przedsiębiorstwo, Psychologiczne aspekty zarządzania, Internacjonalizacja przedsiębiorstw
Keywords in EnglishCompany on the international market, Foreign markets, Enterprises, Psychological aspects of management, Enterprise internationalization
URL http://piz.san.edu.pl/docs/e-XIX-2-1.pdf
Languagepl polski
Score (nominal)14
Score sourcejournalList
ScoreMinisterial score = 14.0, 23-03-2020, ArticleFromJournal
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