Zakupy off-line a on-line - postawy młodych konsumentów wobec korzystania z mobilnych aplikacji w świetle badań

Magdalena Stefańska

Abstract

n/a
Author Magdalena Stefańska (WZ / KSM)
Magdalena Stefańska,,
- Department of Marketing Strategies
Journal seriesHandel Wewnętrzny w Polsce, ISSN 1899-7988, (B 6 pkt)
Issue year2016
Pages208-224
Publication size in sheets0.8
Keywords in Polishmobilne aplikacje, Millenialsi, m-commerce
Languagepl polski
Score (nominal)6
Score sourcejournalList
ScoreMinisterial score = 6.0, 12-12-2019, ArticleFromJournal
Ministerial score (2013-2016) = 6.0, 12-12-2019, ArticleFromJournal
Citation count*4 (2020-08-01)
Additional fields
Tytuł numeruHandel wewnętrzny w Polsce 2011-2016
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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