Wyzwania dla marketingu instytucji naukowych i badawczych

Bogdan Sojkin

Abstract

This article presents the challenges that scientific research institutions face in terms of their marketing, which have been divided into two groups of those associated with internal marketing and those linked to external marketing. The most significant and important determinants that constitute challenges to both internal and external marketing were described. The key aspects of each of the identified challenges were indicated, as was their impact on the implementation of the marketing policy at institutions.
Author Bogdan Sojkin (WT / KMP)
Bogdan Sojkin,,
- Department of Product Marketing
Other language title versionsChallenges facing the marketing of scientific and research institutes
Journal seriesMarketing Instytucji Naukowych i Badawczych, ISSN , e-ISSN 2353-8414, (B 9 pkt)
Issue year2015
No4 (18)
Pages 116-128
Publication size in sheets0.6
Keywords in Polishmarketing, instytucja naukowa, rynek naukowo-badawczy, produkt, SAVE
Keywords in Englishmarketing scientific institution, scintific and research market, product, SAVE
Abstract in PolishW artykule przedstawiono wyzwania dla marketingu instytucji naukowo — badawczej, które podzielono na związane z marketingiem wewnętrznym i zewnętrznym. Scharakteryzowano najbardziej istotne i ważne determinanty stanowiące wyzwania zarówno dla marketingu wewnętrznego jak i zewnętrznego. Wskazano na najbardziej istotne aspekty każdego z wyodrębnionych wyzwań i ich wpływ na realizację polityki marketingowej instytucji.
DOIDOI:10.14611/minib.18.04.2015.05
URL http://minib.pl/wp-content/plugins/filedownload/download.php/?path=http://minib.pl/wp-content/uploads/2016/01/Sojkin-Bogdan_Wyzwania-dla-marketingu-instytucji-naukowych-i-badawczych.pdf&type=&check=no&referer=/category/4-2015/
Languagepl polski
Score (nominal)9
Score sourcejournalList
ScoreMinisterial score = 9.0, 07-01-2020, ArticleFromJournal
Ministerial score (2013-2016) = 9.0, 07-01-2020, ArticleFromJournal
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