Paradoks koopetycji - teoria czy praktyka?

Barbara Jankowska , Katarzyna Mroczek-Dąbrowska , Jan Polowczyk , Piotr Trąpczyński

Abstract

The paper discusses the issue of combining both competitive and cooperative relationships within the market strategy of firms, referred to as coopetition. Numerous examples have been presented which illustrate different aspects of this phenomenon, particularly their underlying motives and economic outcomes. It has been underlined that coopetition is increasingly becoming a means of reinforcing the competitive advantage of firms. At the same time, however, it requires appropriate organizational solutions which facilitate an effective cooperation of entities having distinct business goals.