Metody badań neuromarketingowych wykorzystywane do pozycjonowania marek własnych
Urszula Garczarek
Abstract
n/aAuthor | |
Journal series | Handel Wewnętrzny w Polsce, ISSN 1899-7988, (B 6 pkt) |
Issue year | 2014 |
Pages | 421-438 |
Publication size in sheets | 0.85 |
Keywords in Polish | neuromarketing, eye tracking, pozycjonowanie, marki własne |
Language | pl polski |
Score (nominal) | 6 |
Score source | journalList |
Score | = 2.0, 17-12-2019, ArticleFromJournal = 6.0, 17-12-2019, ArticleFromJournal |
Citation count* |
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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