Metody badań neuromarketingowych wykorzystywane do pozycjonowania marek własnych
Urszula Garczarek
Abstract
n/a| Author | |
| Journal series | Handel Wewnętrzny w Polsce, ISSN 1899-7988, (B 6 pkt) |
| Issue year | 2014 |
| Pages | 421-438 |
| Publication size in sheets | 0.85 |
| Keywords in Polish | neuromarketing, eye tracking, pozycjonowanie, marki własne |
| Language | pl polski |
| Score (nominal) | 6 |
| Score source | journalList |
| Score | = 2.0, 17-12-2019, ArticleFromJournal = 6.0, 17-12-2019, ArticleFromJournal |
| Citation count* |
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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