Metody badań neuromarketingowych wykorzystywane do pozycjonowania marek własnych

Urszula Garczarek

Abstract

n/a
Author Urszula Garczarek (WZ / KHiM)
Urszula Garczarek,,
- Department of Trade and Marketing
Journal seriesHandel Wewnętrzny w Polsce, ISSN 1899-7988, (B 6 pkt)
Issue year2014
Pages 421-438
Publication size in sheets0.85
Keywords in Polish neuromarketing, eye tracking, pozycjonowanie, marki własne
Languagepl polski
Score (nominal)6
Score sourcejournalList
ScoreMinisterial score = 2.0, 17-12-2019, ArticleFromJournal
Ministerial score (2013-2016) = 6.0, 17-12-2019, ArticleFromJournal
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