Media społecznościowe w kampanii prezydenckiej 2015 w Polsce

Andrzej Szymkowiak , Anna Scheibe

Abstract

Social media became a common mean of communication among people. They are used not only by individuals but also by companies, non-profit organizations, politicians and local authorities. The authors describe the usage of the most popular social media in Poland – Facebook – by presidential candidate in president election 2015. The article presents the comparative analysis of the range and manner of social media usage by candidates, as well as correlation analysis of the social media activity and the president election results
Author Andrzej Szymkowiak (WZ / KHiM)
Andrzej Szymkowiak,,
- Department of Trade and Marketing
, Anna Scheibe - Adam Mickiewicz University (UAM)
Anna Scheibe,,
-
Other language title versionsSocial media in the 2015 presidential campaign in Poland
Pages67-84
Publication size in sheets0.85
Book Romanowski Robert, Palicki Sławomir (eds.): Marketing Terytorialny: Innowacje Społeczne, 2019, Uniwersytet Ekonomiczny w Poznaniu, ISBN 978-83-951573-0-1, 180 p., DOI:10.5281/zenodo.3621365
Keywords in Polishmedia społecznościowe, wybory prezydenckie, komunikacja marketingowa, marketing polityczny
Keywords in Englishsocial media, presidential election, Facebook, presidential capmaign
Languagepl polski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 27-04-2020, ChapterFromConference
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