Actions and Outcomes of Managers’ Attitude towards Psychic Distance During a New Market Entry

Aleksandra Hauke-Lopes , Krzysztof Fonfara , Marcin Wieczerzycki , Milena Ratajczak-Mrozek


Publication typeOriginal work published as abstract
Author Aleksandra Hauke-Lopes (WGM / KMM)
Aleksandra Hauke-Lopes,,
- Department of International Marketing
, Krzysztof Fonfara (WGM / KMM)
Krzysztof Fonfara,,
- Department of International Marketing
, Marcin Wieczerzycki (WGM / KMM)
Marcin Wieczerzycki,,
- Department of International Marketing
, Milena Ratajczak-Mrozek (WGM / KMM)
Milena Ratajczak-Mrozek,,
- Department of International Marketing
Publication size in sheets0.3
Book Jankowska Barbara, Matysek-Jędrych Anna, Mroczek-Dąbrowska Katarzyna (eds.): Proceedings of the 44th Annual Conference of European International Business Academy: International Business in a Transforming World – the Changing Role of States and Firms, 2018, Uniwersytet Ekonomiczny w Poznaniu, ISBN 978-83-952955-0-8, 164 p.
Languageen angielski
Not used for evaluationyes
Score (nominal)0
Score sourceconferenceList
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