Factors Influencing Consumers’ Perceptions of Food: A Study of Apple Juice Using Sensory and Visual Attention Methods

Katarzyna Włodarska , Katarzyna Pawlak-Lemańska , Tomasz Górecki , Ewa Sikorska


The aim of this study was to evaluate the influence of intrinsic product characteristics and extrinsic packaging-related factors on the food quality perception. Sensory and visual attention methods were used to study how consumers perceive the quality of commercial apple juices from four product categories: clear juices from concentrate, cloudy juices from concentrate, pasteurized cloudy juices not from concentrate, and fresh juices. Laboratory tests included the assessment of sensory liking in blind and informed conditions and expected liking based on packages only. The results showed that brand and package information have a large impact on consumers’ sensory perceptions and generate high sensory expectations. An innovative visual attention tracking technique was used in online experiments to identify packages and label areas on individual packages, which attracted consumer attention. During an online shelf test, consumers mostly focused on not from concentrate juices from local producers, which were perceived as more natural, healthy, and expensive than juices reconstituted from concentrate. When individual labels were analyzed, consumers predominantly focused on nutritional data, brand name, and information about the type of product. The present results confirm a large impact of information and visual stimuli related to packaging on product perception.
Author Katarzyna Włodarska (WT / KTiAI)
Katarzyna Włodarska,,
- Department of Technology and Instrumental Analysis
, Katarzyna Pawlak-Lemańska (WT / KTiAI)
Katarzyna Pawlak-Lemańska,,
- Department of Technology and Instrumental Analysis
, Tomasz Górecki - Adam Mickiewicz University (UAM)
Tomasz Górecki,,
, Ewa Sikorska (WT / KTiAI)
Ewa Sikorska,,
- Department of Technology and Instrumental Analysis
Journal seriesFoods, ISSN 2304-8158, (N/A 70 pkt)
Issue year2019
Publication size in sheets0.5
Article number545
Keywords in Polishsoki jabłkowe, ocena konsumencka, mapowanie wewnętrznych preferencji, uwaga wzrokowa, opakowania, etykiety
Keywords in Englishapple juice, consumer perception, internal preference mapping, visual attention, packaging, label
URL https://www.mdpi.com/2304-8158/8/11/545
Languageen angielski
Score (nominal)70
Score sourcejournalList
ScoreMinisterial score = 70.0, 14-07-2020, ArticleFromJournal
Publication indicators WoS Citations = 0; WoS Impact Factor: 2018 = 3.011 (2)
Citation count*2 (2020-06-08)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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