Development of physiological methods to investigate consumer behavior

Henryk Szymusiak

Abstract

n/a
Author Henryk Szymusiak (WT / KTiAI)
Henryk Szymusiak,,
- Department of Technology and Instrumental Analysis
Other language title versionsRozwój metod fizjologicznych stosowanych w badaniach zachowań konsumentów
Pages100-113
Publication size in sheets0.65
Book Matuszak-Flejszman Alina, Joachimiak-Lechman Katarzyna (eds.): Current Trends in Quality Science, Product Management - Quality, Safety and Environmental Focus, 2019, Instytut Technologii Eksploatacji - Państwowy Instytut Badawczy, ISBN 978-83-7789-588-7, 197 p.
Keywords in Polishzachowania konsumentów, marketing, neuronauka, pomiary fizjologiczne
Keywords in Englishconsumer behavior, marketing, neuroscience, physiological measures
Languageen angielski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 23-04-2020, MonographChapterAuthor
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