Globalne strategie zarządzania relacjami z klientami

Bartosz Deszczyński

Abstract

n/a
Author Bartosz Deszczyński (WGM / KMM)
Bartosz Deszczyński,,
- Department of International Marketing
Pages536-558
Publication size in sheets1.1
Book Gorynia Marian, Rudolf Stanisław (eds.): Polska w Unii Europejskiej i globalnej gospodarce, 2014, Polskie Towarzystwo Ekonomiczne, ISBN 9788388700774, 601 p.
Keywords in PolishCRM, zarządzanie relacjami z klientami, podejście relacyjne, globalizacja
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 18-12-2019, MonographChapterAuthor
Citation count*6 (2020-08-06)
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