Information on packages as a way of reducing asymmetry of information on the food products market

Renata Nestorowicz

Abstract

n/a
Author Renata Nestorowicz (WZ / KSM)
Renata Nestorowicz,,
- Department of Marketing Strategies
Pages1-12
Publication size in sheets0.55
Book Andreani Jean-Claude, Collesei Umberto (eds.): Proceedings of 13th International Marketing Trends Conference 2014, 2014, ESCP-AEP European School of Management, ISBN 978-2-9532811-7-0
Keywords in English information asymmetry, information activity, consumers' behaviour on food market, packaging
Languageen angielski
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