Assessment of the attractiveness of shopping centres in Poland

Bartłomiej Pierański , Barbara Borusiak , Jan Mikołajczyk


Author Bartłomiej Pierański (WZ / KHiM)
Bartłomiej Pierański,,
- Department of Trade and Marketing
, Barbara Borusiak (WZ / KHiM)
Barbara Borusiak,,
- Department of Trade and Marketing
, Jan Mikołajczyk (WZ / KHiM)
Jan Mikołajczyk,,
- Department of Trade and Marketing
Publication size in sheets0.5
Book Andreani Jean-Claude, Collesei Umberto (eds.): Proceedings of 13th International Marketing Trends Conference 2014, 2014, ESCP-AEP European School of Management, ISBN 978-2-9532811-7-0
Keywords in English shopping centres, retail sector
Languageen angielski
Score (nominal)0
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