Marketing B2B: obszary i kierunki badań

Grzegorz Leszczyński , Marek Zieliński , Bogna Pilarczyk

Abstract

n/a
Author Grzegorz Leszczyński (WZ / KSM)
Grzegorz Leszczyński,,
- Department of Marketing Strategies
, Marek Zieliński (WZ / KSM)
Marek Zieliński,,
- Department of Marketing Strategies
, Bogna Pilarczyk (WZ / KSM)
Bogna Pilarczyk,,
- Department of Marketing Strategies
Pages123-132
Publication size in sheets0.5
Book Czubała Anna, Hadrian Piotr, Wiktor Jan W. (eds.): Marketing w 25-leciu gospodarki rynkowej w Polsce, 2014, Polskie Wydawnictwo Ekonomiczne (PWE), ISBN 978-83-208-2163-5, 722 p.
Keywords in Polish marketing business-to-business, badania, teoria, wyzwania
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 19-12-2019, MonographChapterAuthor
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