Polish exporters' use and perception of various sources of market information

Małgorzata Bartosik-Purgat , Jerzy Schroeder

Abstract

The transformation of Poland's economy which took place after 1989 contributed greatly to the growth of internationalization of Polish enterprises. Expansion of enterprises onto foreign markets is impossible without possessing adequate resources of information about those markets. The article presents the results of studies concerning Polish exporters' use of various sources of information and significance ascribed to them. The studies comprised 493 exporters, taking into account not only the size of enterprises but also the number of their modes of entry and market range of export activities. The analysis suggests that different information sources offer different advantages with none emerging as superior in all situations. The results indicate a differentiated significance and use of the sources of information about foreign markets. A general conformity regularity is observed in gathering information through personal contacts and exchange of experiences, as well as through participation in trade events. The Internet is also widely used. Generally it can be stated that in many aspects the results of studies of the Polish exporters are convergent with those of similar studies conducted in other countries.
Author Małgorzata Bartosik-Purgat (WGM / KZM)
Małgorzata Bartosik-Purgat,,
- Department of International Management
, Jerzy Schroeder (WGM / KZM)
Jerzy Schroeder,,
- Department of International Management
Journal seriesPoznan University of Economics Review, [Economics and Business Review, Poznań University of Economics Review (Economics and Business Review)], ISSN 2392-1641, e-ISSN 2450-0097, [1643-5877], (B 15 pkt)
Issue year2014
Vol14
No2
Pages97-117
Publication size in sheets1
Keywords in Englishexport, sources of information, international marketing research, Poland
URL http://www.ebr.edu.pl/pub/2014_2_97.pdf
Languageen angielski
File
Bartosik_2014_2_97.pdf 283.08 KB
Score (nominal)15
ScoreMinisterial score = 7.0, 09-11-2019, ArticleFromJournal
Ministerial score (2013-2016) = 15.0, 09-11-2019, ArticleFromJournal
Citation count*10 (2020-08-04)
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