The practices of city brand performance evaluation - implications for the city brand effectiveness measurement system

Magdalena Florek , Marta Hereźniak , Anna Augustyn

Abstract

n/a
Author Magdalena Florek (WZ / KHiM)
Magdalena Florek,,
- Department of Trade and Marketing
, Marta Hereźniak - Uniwersytet Łódzki (UŁ), MNiSW [80]
Marta Hereźniak,,
-
, Anna Augustyn - Uniwersytet w Białymstoku, MNiSW [80]
Anna Augustyn,,
-
Pages86-87
Publication size in sheets0.3
Book Dioko Leonardo (Don) A.N. (eds.): Proceedings of the Third Annual Conference of the International Place Branding Association (IPBA). Hosted by the Destination Branding & Marketing Group (DBM-VI), 2018, Institute for Tourism Studies, ISBN 978-99937-51-43-4, 268 p.
Keywords in Polishskuteczność marki, system pomiaru, marka miasta
Keywords in Englishbrand effectiveness, measurement system, city brand
Languageen angielski
Score (nominal)5
Score sourcepublisherList
ScoreMinisterial score = 5.0, 16-06-2020, ChapterFromConference
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