Shaping the Employers Branding of Entities in Public Hospitals Network and Stakeholders Quality of Life
Justyna Majchrzak-Lepczyk , Agnieszka Bober
AbstractChanges in health care in Poland since the early 1990s have made healthcare providers, especially the public ones, adapt their modern methods and management tools to their current activity. Bearing in mind the strategic importance of human capital management in health care units and the dangers resulting from the unfavorable trends in the labor market, and primarily the shortage of medical staff, the aim of paper is to try to adapt the concept of employer branding to network conditions in public hospitals. A good brand, adequate reputation and the level of involvement of the medical community, the networking organization is considered a desirable public employer. In addition, it allows to attract and retain desirable talents. It also enables to gain competit ive advantage and through the repetitive quality of its medical services, to achieve relatively high levels of satisfaction of clients and financial results. Based on this fact, the paper tries to adapt the branding process to the conditions of medical ser vice providers within the networking organization. This attempt is preceded by discussion of issues such as the substance of the BMP concept (business process management) and the need to implement its principles in public units.
|Publication size in sheets||0.5|
|Book||Proceedings of Scientific Paper 14th International Scientific Conferences: Human Potential Development , 2017, Institute for Public Administration , 178 p.|
|Keywords in English||employer branding, human resources management, network organization, public hospital network, medical staff|
|Score||= 0.0, 02-03-2020, ChapterFromConference|
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