Social media as a tool to support building relationships in the international market

Bartosz Deszczyński , Miłosz Łuczak , Marcin Wieczerzycki

Abstract

n/a
Author Bartosz Deszczyński (WGM / KMM)
Bartosz Deszczyński,,
- Department of International Marketing
, Miłosz Łuczak (WGM / KMM)
Miłosz Łuczak,,
- Department of International Marketing
, Marcin Wieczerzycki (WGM / KMM)
Marcin Wieczerzycki,,
- Department of International Marketing
Pages349-369
Publication size in sheets1
Book Rynarzewski Tomasz, Szymczak Maciej (eds.): Changes and Challenges in the Modern World Economy. Recent Advances in Research on International Economics & Business, 2016, Poznań University of Economics and Business, ISBN 9788374179188, 374 p.
Keywords in Polishzarządzanie relacjami z klientami, media społecznościowe, zarządzanie relacjami z klientami
Keywords in Englishrelationship management, social media, customer relationship management (CRM)
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 12-12-2019, MonographChapterAuthor
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