The Grid-and-Matrix Method of Measuring New Product Development Process Maturity
AbstractThe purpose of the grid-and-matrix analysis in strategic new product mana-gement is to support decision-making that ensures sustainable and long-term business growth and resource development in a changeable environment. To achieve this purpose, strategic new product success factors are selected and focused on, relatively autonomous strategic units are identified, and methodological approaches are used in which both in-ternal and external-focused product management processes are examined. The different product innovation measurement models used here combine these methodological ap-proaches. The article presents possibilities of using multidimensional measuring method of maturity of new product development process. It is assumed that the enterprise should lead new product development process at the highest level of maturity and the highest level of grid/network of relationships maturity. The enterprise should also focus on inve-sting available resources and expertise with a strong competitive position and withdraw from these projects of new products whose competitive position is weak. In the paper were therefore proposed normative strategies resulting from assessment of the situation in matrix used to measure new product development process maturity.
|Journal series||Przedsiębiorczość i Zarządzanie, ISSN 1733-2486, e-ISSN 2543-8190, (0 pkt)|
|No||6, cz. 1|
|Publication size in sheets||0.65|
|Keywords in Polish||nowy produkt, rozwój nowego produktu, dojrzałość procesu, dojrzałość procesu rozwoju nowego produktu, metoda pomiaru|
|Keywords in English||new product, new product development, process maturity, new product development process maturity|
|Score||= 5.0, 14-04-2020, ArticleFromJournal|
|Tytuł numeru||Trendy w zarządzaniu współczesnymi organizacjami|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.