The Grid-and-Matrix Method of Measuring New Product Development Process Maturity

Ireneusz Rutkowski

Abstract

The purpose of the grid-and-matrix analysis in strategic new product mana-gement is to support decision-making that ensures sustainable and long-term business growth and resource development in a changeable environment. To achieve this purpose, strategic new product success factors are selected and focused on, relatively autonomous strategic units are identified, and methodological approaches are used in which both in-ternal and external-focused product management processes are examined. The different product innovation measurement models used here combine these methodological ap-proaches. The article presents possibilities of using multidimensional measuring method of maturity of new product development process. It is assumed that the enterprise should lead new product development process at the highest level of maturity and the highest level of grid/network of relationships maturity. The enterprise should also focus on inve-sting available resources and expertise with a strong competitive position and withdraw from these projects of new products whose competitive position is weak. In the paper were therefore proposed normative strategies resulting from assessment of the situation in matrix used to measure new product development process maturity.
Author Ireneusz Rutkowski (WZ / KBRiU)
Ireneusz Rutkowski,,
- Department of Research Markets and Services
Journal seriesPrzedsiębiorczość i Zarządzanie, ISSN 1733-2486, e-ISSN 2543-8190, (0 pkt)
Issue year2019
VolXX
No6, cz. 1
Pages379-392
Publication size in sheets0.65
Keywords in Polishnowy produkt, rozwój nowego produktu, dojrzałość procesu, dojrzałość procesu rozwoju nowego produktu, metoda pomiaru
Keywords in Englishnew product, new product development, process maturity, new product development process maturity
URL http://piz.san.edu.pl/docs/e-XX-6-1.pdf
Languageen angielski
Score (nominal)5
Score sourcejournalList
ScoreMinisterial score = 5.0, 14-04-2020, ArticleFromJournal
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Tytuł numeruTrendy w zarządzaniu współczesnymi organizacjami
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