The influence of CSR and Fair Trade iCommunications on Attitude, Customer Behavior, and Retailer Perception

Tomasz Wanat , Magdalena Stefańska

Abstract

n/a
Author Tomasz Wanat (WZ / KSM)
Tomasz Wanat,,
- Department of Marketing Strategies
, Magdalena Stefańska (WZ / KSM)
Magdalena Stefańska,,
- Department of Marketing Strategies
Pages117-147
Publication size in sheets1.5
Book Stefańska Magdalena, Nestorowicz Renata (eds.): Fair trade in CSR strategy of global retailers, 2015, Palgrave Macmillan, ISBN 978-1-137-39568-9, 204 p.
Keywords in EnglishCSR, communication, customers attitude and behavior
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 29-01-2020, MonographChapterAuthor
Publication indicators WoS Citations = 0
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